video + design communication

Spatial Heatmaps

Nov 11, 2024

What if we could understand what people look at, and design UI based on that?

Spatial heatmaps? Finally! 🫠 🇦🇹 At AWE in Vienna, I've accidentally met Tony Bevilacqua from Cognitive3D and my mind was blown! 🌞 Tony Bevilacqua and his company are working on spatial heatmaps software, which is kind of self-explanatory, and so needed! 👓 My mind started racing, what if we started to use this not only to capture experiences in VR/XR but also to retroactively design UX? Hear me out: - We start by first recording footage of the person interacting with their real environment (like a chef in the kitchen) from their POV - We use spatial heatmaps to understand where this person's attention is. - We design XR/VR UI and entire UX based on that data, hook up Cognitive3D and keep iterating, making that UI/UX insanely good from the very first use. - And then, we progressively evolve UI/UX to dynamically adapt to user changing needs, by using that spatial heatmap data to adjust sizes/positions/entire UI as the user keeps using the XR/VR software. 💡 Thanks Tony Bevilacqua for inspiring me, and i'm super excited to see what can come out of this!

iggy love, llc
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