Most products stall between a look that photographs well and something that actually works and can be made. Leave that gap and the idea stays a slide — expensive to tool, weak in use, hard to ship. The work is objects and systems designed for how they look, how they work, and how they are built.
Iggy Love is a multidisciplinary designer & engineer. For him design is not just how it looks, but also how it works, and how it's built. He helps businesses introduce themselves better.
Selected Work
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A product or a brand can have a story and still sit still — a deck, a still, a feature list nobody watches. Stillness costs launches that feel cheap and technical work that stays abstract. Motion puts the story in time: titles, explainers, and films that make the thing feel real.
Digital products often stay half-built: onboarding that takes weeks, tools the team still runs by hand, prototypes that never become the system. The cost is setup time, unused features, and work that never leaves a demo. The offer is software designed from the first interaction through the way it is made — something people can actually enter and use.
A company with no visual system has to introduce itself from scratch every time — a new deck, a new site, a new film, none of them speaking to each other. That costs recognition, and it makes every next piece slower. A visual identity that holds is how the company shows up before anyone reads a word.
Interfaces that need a trainer, admin tools that punish the people who use them every day, onboarding measured in weeks — that is the usual stuckness. Leave it and support load grows while users never arrive. The work is the path people actually take, and the interface that lets them take it without a manual.
A lot of work exists only as a still, a PDF, or a press line — nobody has seen the thing happen. That leaves the story unintroduced, and the company looking like whoever last sent a file. Film is the conversation: moving images that introduce a place, a product, or a person the way talking would.
Places, products, and events that matter get recorded as leftover phone shots, then disappear. Without a still that holds, there is no record and the work looks unofficial. Photography is the image that keeps a place, a product, or a person still enough to look at.