News build on news 📡 🇦🇹 At AWE in Vienna, I've accidentally picked up a book "PR Confidential", written by Amanda Proscia, with foreword by Ethan Rasiel from Lightspeed PR/Marketing - and I've quickly realized how insanely important PR is, and can be. 📣 As a part of any marketing strategy, hashtag#PR is essentially "how others talk about you", where advertising is "how you talk about yourself". 🎤 I've went to see Amanda and Ethan on stage (literally the last talk at AWE). They were talking about their experiences with PR, and I had a pleasure of doing this short interview right after. 🌵 I'm constantly looking for ways to turn ideas, into impact projects as fast as possible, with minimal use of resources - and PR might be just the thing to focus on to make that happen. (thinking about Prototype Club) Thanks Amanda and Ethan! hashtag#PR hashtag#publicrelations hashtag#impact